As your business grows, you must ramp up operations, that’s a fact of business life. More business means more tasks, more sales, and more customers. It’s not something any of us can do without some tools to help us grow better.
Below are some of the best tools that can help you improve, build and grow, your business.
How do you know if your business is growing without tracking the important metrics (audience, bounce rates, etc.)? I suspect Google Analytics offers more metrics than any business can use. You can create customized reports that tell you exactly what’s working and what isn’t. Google Analytics is free, but there are also premium programs you can use if you want more options.
You can use your email autoresponder to do more than just manage your list and send emails. Some things you can do include:
- Segmenting your subscribers and send different offers to different groups
- Asking a question or running a survey to get feedback from your subscriptions list
- Integrating with social media (SM), so that you’re sending your email subscribers to your SM channels, and also adding your social media followers to your list
Content Management System
As your business grows, you’ll have a great deal of content to create – blog posts, landing pages, websites, social media content, products, and more. A content management system, or CMS, helps you manage all of it. These programs also offer additional tools to help with content marketing. Popular low-cost programs include WordPress, Squarespace, Weebly, and Wix. I’d suggest that WordPress is (arguably) among the best!
You may want to invest in accounting software to help you keep your financial records in order (spreadsheets, etc. just won’t do the job). This is a skill not every business owner has and it gets more complex as your business grows.
An accounting application can help, so that you don’t need to hire a full-time accountant. Good accounting programs include FreshBooks, Zoho, and QuickBooks. One key tip is to use and online system. This way, when you do need the services of an accountant, or bookkeeper (at tax time for example), they will be able to log in from any location, and complete the assigned work for you.
Customer Service Automation Tools
With more customers, you’ll spend more time servicing them! If you can automate (as much as possible) the routine tasks, this in turn, helps free up your time for more important things (that will increase your long-term income).
Some more common examples of automation tools include a chat bot on your website or an interactive FAQ. AgileCRM, LiveAgent, HubSpot, and NetSuite are good CRM solutions as well. Additionally, you may find it helpful to explore AI solutions (but they can be expensive).
These are terrific marketing tools helping you manage the search engine optimization of your website. They offer availability to data, such as insights, keywords, analytics, content management, research, and more. Good SEO tools include MOZ, SEMrush, and Ahrefs. Especially as they offer ways to garner greater insight, not only of your niche, but also your competitors.
Project Management Software
If you have a team working with you, project management applications help keep your business operations, etc. on track. These types of applications integrate into all of your systems, facilitates communication among team members (and customers), which helps to set and reach defined goals, while managing busy schedules. Applications like this include these examples: Wrike, Asana, Airtable, Zoho Projects, and more.
Social Media Management
For most business operations, social media is an important facet of growing and engaging your niche market(s). But, the downside, it’s a tough job to manage several social media channels (and profiles) at once.
Social media management applications allow you to put, and manage, everything onto a single dashboard, providing enhanced tools for research, automation, keyword optimization, analytics, etc. Hootsuite, Sprout Social, and Buffer are among the most popular options you can use for your business SM marketing!
These tools, along with your detailed business growth plan, are what you need to achieve your goals. Wondering how to go about the planning you need to get started? I’m offering a full course here “How to Build Your Business Growth Plan” on growing your business strategically step-by-step.
Not ready to enroll in the full version of the course yet?
You can always sign up for the free 7 day email course!
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