About AC2A

My name is Roger, I started AC2A (A Call to Action) to help you build your online business through your blog, by growing your audience, and then monetizing your content for enhanced income.

Image of Roger at ac2a.com

My Story

Visiting this website? I’ll bet you’re looking for ways to improve your business and increase income.

Maybe you are looking for practical guides? Maybe for advice? Improving your existing website? A specific solution to an issue? Improving your email marketing? Have a financial challenge? Or maybe you are even looking to start a revenue generating blog from the ground up? Whatever the reason, there is something for everyone within AC2A!

To be blunt, I spent a lot of years with several websites, working toward ranking #1 in Google, when the real goal is to support your specific niche audience, and the solutions you can provide to them. This website is intended to focus on success. It’s about what works, and what provides real solutions. It’s not about traffic, it’s about helping you build your revenue generating business, with useful, practical information, products and services. It’s about helping you make your business sustainable!

That said, I spend my time working on practical online initiatives, things that actually help a business grow, solutions that actually do something. Providing strategies and logistical solutions that best support your online initiatives. I spend my time on specific challenges, finding out what works, and passing this on to you!

I’ve spent many years in management, with responsibilities including annual P&L budgets of $2.5 million, opening brick & mortar operations from the ground up, building and selling online businesses, as a lead technical network engineering instructor, website design, coordinating and bringing to fruition several online projects, responsibility over management teams and employees, marketing campaigns, among many other experiences.

You might be thinking… Can I help you grow your business?
Possibly your story more or less follows a similar path to mine?

I left college for multiple reasons, among them, an intrinsic understanding that I was not getting to learn effective, usable things, and in the long run, I became extremely bored and disenchanted with the experience, because there was no challenge in the curriculum for me. I was not provided with much new knowledge at all, and almost no tangible, practical instruction (yet incurred a lot of tuition debt!). It was like an assembly line to clone bots for production. Lots of theory, but very little real action. Like you, I’m a dynamic person, interested in moving forward, trying new things, and bringing projects to maturity – An entrepreneur.

My father paved a start to my career, that ultimately branched into operations management. Running businesses for other people gave me the opportunity to learn and also garner strong effective skills, and I was well paid to do this.

While I enjoyed my work, I found ever increasing demands placed on my time. I was doing more and more, spending a growing amount of erratic hours at work, yet the increase in compensation seemed out of pace with the increased demands. It was as if the work I was doing was well beyond the scope of duties.

Computers were a hobby of mine since I was younger, and I found more and more of my time was spent troubleshooting technical issues, not only for my operation, but also for those of my colleagues – On my own free time.

I still wanted to work for myself, to grow my own path to business success.

Amusingly, I went back to college (more debt) and obtained my Network Engineering certification, with additional certifications related to the Internet and computer + server support.

With those in hand, and my strong business credentials, I was able to open the door to freelancing as a full time technical instructor, with a regular guaranteed monthly revenue stream – Life was great.

I spent a few years building up network systems, specialized servers, procedures, as well as curriculum development, among many other aspects. The extra time also enabled me to run a successful web design, blogging, and computer repair business on the side. As with anything in life, and business, change is inevitable.

The company I was working with ceased operations, and I was left without a consistent income. An abrupt dash of cold water! Financially, the issue could have been a bigger disaster, my own small business kept me going, and I had my savings to draw on (understandably, things were still financially tight). I was very upset not only in the loss of a familiar daily routine, but also in using a fair amount of my savings. At that time, I felt all the work I had done on that business was for naught (remember too, I was doing it to help grow someone else’s business). When you are working primarily for someone else, they ultimately get to call the shots in what happens to their business.

The crazy part of this story… For years the people I worked with were all encouraging me to launch my own initiatives full time, not to rely on an employer, or one big client. I had solid management, and business operational skills, along with knowledge. And like many, I found the idea inviting, but wanted to keep the comfort of a regular income, while doing my own thing on the side. In hindsight, had I listened to what so many around me were saying, I’d have bypassed being tossed into the deep end of the pool. It was then I realized, when you have a good idea, don’t reminisce about it, get it out there and launch! To listen to my own call 2 action, so to speak.

I learned despite setbacks, to build success I needed to be upbeat with a positive outlook – Always! A positive mindset, really is a powerful key to success.

One primary purpose of the AC2A website, is providing tangible experience, and knowledge to help  you accelerate your business growth. I help you by providing affordable, high-quality online training. Providing the real-world experiences of what works, and what increases revenue. My personal wish is that much of the content helps you sidestep potential issues, and instead move straight forward to workable, profitable solutions.

One important focal point (which is evident throughout this website) is to help you build income streams. Think about it this way… Building a business that also has the ability to sell the same product or service repeatedly. A wash, rinse, repeat scenario. Now imagine the power of numbers… Multiple clients all benefiting from your business, which in turn compounds income. Over several years, this becomes significant! This website provides the information, to facilitate website solutions, money earning services, income solutions, traffic building, marketing initiatives, among many other tools.

I’m here to help those seriously motivated to grow their business as their primary source of revenue.

I’m here to help those with an established website, that they need to move forward, but are not sure which direction to move in. I’m also here to help those launching a new website, but not sure how to start up and “build it”.

Understandably the online world can be confusing at times, making it harder to know how best to approach a challenge, how to start, or where to go.

I know from experience…

It is a better use of your time to build your business (which your website is) than to work in your business. Similarly, for many, better use of your time can be devoted to operating your website than the trial and error approach, which ultimately rebuilds the wheel! My intent is to provide, knowledge, experience, and practicality, helping your business grow better, faster, stronger.

What People Have to Say About Me

He knows how to explain things in a very simple, and many times, humorous way, so you won’t forget what he’s trying to explain.
Manisha Melwani
Manisha Melwani
Teacher, Writer and Speaker
He is patient (when I geek out) and he walks me through, takes time to teach me and does it in a way that never makes me feel like I don’t know what I’m doing. He’s simply the best of the best!
Christine Cooper
Christine Cooper
Registered Officiant & Life Celebrant
He takes a genuine interest in you as a person and your business. His experience,knowledge, insight and ideas to get me on a successful path have been a big relief to me as a small business owner.
Mike Hobson
Mike Hobson
Room at a Time Painting
Managing change, informative, non-disruptive methods are what I have come to expect in what he provides. He was always looking to improve the service offering, with more feature and functions that we as his clients could utilize
Grant Fitz
Grant Fitz
R&D Scrum manager

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Interested in learning things of real practical value, that will help you grow your business? No time like the present! Click below to see which courses can provide you the greatest value, and sign up.​


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