One of the integral tools used to improve revenue, garner clients, etc. is by way of blogging. I’ve quite literally (pardon the pun) read lots of posts that suggest writing about subjects you’re most passionate, and most knowledgeable about; that this will build success. It’s a nice sentiment, granted. Of course knowledge is important, for you to build authenticity and influence, etc. While passion may help hold your personal interest – To be blunt, this approach just won’t cut it, as it’s simply not adequate for you to build success (and increased revenue). Passion does not really put food on the table (but it definitely helps keep you motivated!), a profitable niche does – But you need to find it! As no doubt you realize it’s vitally important to find the right (best) niche for your blog, from experience, I find that is one of the common challenges clients of mine did not complete. Rather, I got the “help me” message after things were not working as expected. Below are four strategies to get the best blog niche, which sets the foundation for better online revenue earnings.
Select a Topic that’s Interesting
From personal experience, I enjoy launching blogs. It’s interesting, something new each time, and it captures my short-term interest. In the past, I’ve selected niche topics, that did not hold long-term interest – And they failed. Why? I got board, I found the subject to be excessive work, the “job” became a chore to get out of the way, instead of an interesting investment of my time. In the initial stages, and looking forward to the long term, from a motivational perspective, it will help you to research, and then pick a blog subject, while in-demand and profitable, would remain (long-term) of interest to you. One good approach (I and others have used in the past) is to also consider a niche that will also empower you to learn more about your existing expertise, products, services, and so on. Initially you don’t necessarily need to be an expert in your niche, but do ensure it’s a topic that will retain your interest, and allow you to grow professionally.
Research the Niche Demand
As part of your niche research (in addition to profitability, etc.) it’s important to ensure the niche market is large enough (and also profitable enough) to support your blogging initiatives. If a niche looks like it’s perfect… ALWAYS research it first! Your goal is for long-term, profitable sustainability. One of the “quick” tools I use, to get a super fast snapshot (if I’m considering the niche for market research) is to use Google Trends. When I enter a topic and get a quick report of the interest over time; even a breakdown of interest through each State! Better still, it also returns a list of “related topics” as well as “related queries” – So I can get a pretty darn good view of the feasibility (which saves me from wasting valuable searching dead-ends). Things to watch for… If interest is dropping in a topic, avoid it. If the monthly interest is too low, avoid it. If the subject tends to be stable, depending on the interest, you might consider it for further research. (I should clarify, topics where interest is high, and / or growing… Also consider those ones for research). As you’ll see, it a super quick tool to get brief snapshots, which you can use to determine further research or not.
Focus on a Tighter Niche
One of the most common things I advise when liaising with clients… “Pick a smaller niche“. Again, (in the initial stages) keep it simple by leveraging search engines (such as Google) to get a snapshot of the viability of a niche, and also to find out the degree of competition. One common mistake I see a lot of people do… They look for niches that have little to no competition, in the hopes that they can be the leader in that niche. No! Don’t do that! – A niche probably has zero or extremely low competition competition for a reason (maybe there’s no demand for that topic). Instead, look for niches that do have competition, as that indicates a better degree of viability – “It’s got some life”! Here’s the thing… If the niche your considering is flooded with search results, that indicates a possibility of too much competition – Whittle the niche down some more (focusing to a more specific topic), as that will result in lower competition, yet still retain a profitable degree of interest. One good suggestion (when selecting a smaller niche), within Google Trends, look at the “related topics” (I already suggested earlier). Select one of those, and continue the process. To further narrow down a niche, I often go to Ubersuggest, where I can see information such as (suggested) keyword volume, trends, social media shares, backlinks (to existing websites), estimated visits, and so on. Using this tool helps to further determine the viability of your niche, or narrow down to and even smaller one (still ensuring it’s profitable).
Finally, when settling on your selection of the best niche, you can move forward to launching your blog, or if already “live”, then start adding quality, in-demand content (making sure that content is 100% focused on providing actual value within your niche) – This helps you stand-out among the crowd, get some traction, and grow. To further help you, I provide a simple step-by-step, online course, for you to find your niche: Finding Your Niche.