For any of us that own and operate a business website, one of the most common challenges I see is: The website is not effectively targeting a specific niche. In fact, many I’ve seen don’t target any niche! It’s important to realize (looking at the big picture) your business provides good and services for specific people, who are interested in them. So… Marketing to your niche focuses your initiatives on that well defined group of people that not only are interested in your offerings, but that you’re able to better deliver! Understandably this results in a much more effective, profitable, approach. Marketing to your specific niche, results in increased revenue, again, as they are more inclined to be pre-qualified (which your content and sales funnels can best address). Without question, I’m sure we all enjoy building and growing more profitable online ventures (to compliment our existing operations), but this is not the only consideration to ensure you’re focused on a defined niche. Consider the three reasons below, as they further illustrate the need (and importance) of niche targeting.
#1 – Improved Business Motivation
Focusing your offerings to a specific target group of people, better encourages the needs of your target audience. Remember, one key is to ensure your product or service answers (and solves) some “pain point” for your niche. Effectively pin-pointing a niche helps you as well, how? – You get to concentrate more of your valuable time (as well as energy) on things you know will result in more success. Funny as it might sound, this makes you feel more motivated, better about your business, as well as helps make growing your business more enjoyable. That effect will be borne out when potential clients visit, resulting in increased revenue as well. Additionally, this also becomes a helpful approach (and mindset) when making business improvements (guided by your niche’s needs). Every business has a niche (and each niche has sub-niches) – Once you’ve defined your specific niche, and improved your business, you’re in a terrific position to grow further by addressing and targeting some of these sub-niches. This results in increased growth, as a result of improved business (coming in part, from your increased motivation).
#2 – Building an “Expert Reputation”
Again, niche markets are a boon to growing your business, because defining one, helps to build your reputation, as this helps highlight your business to become known for your specific products and services (catered to your defined niche). Spotlighting your “niched” services and products helps visitors (as well as clients) to better remember offerings, resulting also in an increased likelihood of your business being recommended (as the go-to place). Bottom line… Tighter focus to a defined niche, helps contribute towards a greater awareness as an “expert” provider. Never try to address all things to everyone! You’ll end up with less success, as quite frankly, your ,marketing efforts and resources will end up being overextended (and ineffective as a result).
#3 – Improved Market Relationship Development
Creating a tightly focused business offering to a singular niche audience, helps you improve your business networking, as well as the opportunity to collaborate with peers in complimentary (or similar) niche markets. It inherently becomes much easier to execute effective reach out campaigns (to others in your field) when you’ve built in the ability to focus both your time and resources to that one single niche market – And you’ll garner much more business partnership opportunities. Further, by ensuring a much more targeted, reduced offering, you’ll naturally have a much higher opportunity to compliment the offerings of other businesses (instead of being in competition with them) – This means you sell more!
Evidently, the above are only three of the reasons for your business to focus in on a streamed-down niche (and offering). When you do this, you’re able to ensure your ability to better serve the needs of your defined, targeted niche, further allowing you to grow your successful Internet based business initiatives. To further help you, I provide a simple step-by-step, online course, for you to find your niche: Finding Your Niche.